do an intro video I send to a potential seller talking about why I think their home didn’t sell. Mention market gaps and basically use script. After people download the home buyer guide, email them back with a video talking about setting up a buyer consultation call. Being up the 111 things we do, etc and outline basic rules. Have splash page showcase our success: Make a temporary example of above on a page so we have idea locked in. Consider using Jeffreys script too of his old video about buying and selling. Figure out a way to incentivize Los Angeles homeowners to download the guide so I can get that video emailed to them to setup intake call.